As the year draws to a close, we’re proud to reflect on what has been a truly remarkable and defining year.
At its centre was the honour of hosting the Agria FEI Eventing European Championship, an event that made both national and international history. Welcoming visitors from across the world, the championship brought together the very best of the sport and showcased eventing at its finest, both in person and on screens around the globe.
Across the championship weekend, the event reached more than 12 million viewers worldwide, with millions tuning in. The scale of coverage was unprecedented, generating over 150 hours of broadcast coverage across national and international television, live streaming platforms, and digital channels. Audiences from across Europe and beyond followed every phase, from the drama of cross-country to the tension of the final show jumping.
In the UK, the championship marked a major milestone with the return of eventing to mainstream television for the first time in years. Coverage on BBC and BBC iPlayer brought the sport back to a wide audience, with over two million streams recorded across the weekend. For many viewers, this was their first opportunity in years to watch top-level eventing on national television, helping to reintroduce the sport to millions of households.
Internationally, the championship’s impact was equally significant. Major broadcasters across Europe carried live coverage and highlights, while FEI TV delivered global access to fans worldwide. In countries such as Germany, evening sports programmes featured the championship as a key moment in the sporting calendar, reaching millions of viewers beyond the core equestrian audience.
Viewer engagement remained strong throughout the event. Cross-country day attracted tens of thousands of live viewers watching for extended periods, while Sunday’s show jumping finals sustained high viewing figures, with hundreds of thousands more watching live and on demand as medals were decided.
One of the most unforgettable moments came when Laura Collett and London 52 claimed their first individual European Gold medal. This historic achievement was watched live by fans around the world, shared widely across social media, and replayed in highlight packages viewed by millions more in the days that followed.
Above all, the Agria FEI Eventing European Championship demonstrated the power of sport to connect people. It brought together athletes, supporters, partners, broadcasters, and communities, creating moments of pride, excitement, and shared celebration.
Hosting the Agria FEI Eventing European Championship wasn’t just a highlight of the year, it was a defining chapter in our story, one that leaves a lasting legacy and sets the tone for an exciting future ahead.
