The Jockey Club is delighted to announce seven prestigious partnerships have been agreed for the 2021 Blenheim Palace International Horse Trials, which take place between Thursday 16th and Sunday 19th September.

The four-day event is being organised for the first time this year by The Jockey Club and takes place against the spectacular backdrop of Blenheim Palace in Oxfordshire, the seat of the Dukes of Marlborough and birthplace of Sir Winston Churchill.


Pol Roger – Official Champagne Partner

Pol Roger has been producing exceptional champagne for over 170 years. To this day the house remains small, family-owned, fiercely independent and unrivalled in its reputation for quality. Indeed, it is this quality which brought about Sir Winston Churchill’s lifelong attachment to Pol Roger. Churchill, who famously insisted of Pol Roger “In defeat I need it, in victory I deserve it”, was born at Blenheim Palace, hence the partnership with the Jockey Club for the 2021 Blenheim Palace International Horse Trials is particularly fitting. The Champagne Pol Roger Lodge will be the ultimate environment in which to unwind and enjoy a glass of Pol Roger; an oasis from the adrenaline-filled Cross-Country course and fantastic shopping opportunities. 

Bentley – Official Luxury Automotive Partner

In 1919, it was W.O. Bentley’s vision that kick-started this iconic marque. He set out to make ‘a fast car, a good car, the best in its class.’ From this flash of inspiration he created an extraordinary company that attracted visionaries, adventurers, entrepreneurs and heroes of motorsport from around the world. People with spirit, people with innovation, people with imagination. Bentley, which celebrated its 100th anniversary in 2019, has been involved at The Jockey Club since 2015.

Boodles – Official Jewellery Partner

Boodles is the leading British fine jeweller whose reputation has been built on the quality of their innovative design, quality and exceptional customer relationships and service. Boodles have nine shops – its flagship stores are on London’s Bond Street and in Liverpool. There are three Boodles in the North West of the UK, one in Dublin, two further shops in London, a concession in Harrods Fine Jewellery Hall, and one in the Savoy Hotel. The company was founded as Boodle and Dunthorne in Liverpool in 1798 and has remained a family company. Boodles’ relationship with The Jockey Club is longstanding, with the company having sponsored at the Cheltenham Festival since 2014.

Ben & Jerry’s – Official Ice Cream Partner

Unilever ice cream has partnered with the event and will activate with the Ben & Jerry’s brand. This unconventional and quirky ice cream brand will bring a new dimension to the renamed Ben & Jerry’s Arena featuring fun activities across the four days of competition and no doubt a welcome source of dessert for those customers that will be staying on the Campsite! Other opportunities to indulge in their wonderful products will be available extensively across the show grounds.

Mark Todd Collection – Official Clothing Partner

Working with the legendary dual Olympic Gold medal-winning eventer Sir Mark Todd, the Mark Todd Collection is one of the UK’s leading brands offering a comprehensive range of high-quality equestrian products. Since launching 25 years ago the brand has over 2,000 products and has become synonymous with quality and craftmanship. The collection will be showcased at the event, including an exclusive Blenheim Palace International Horse Trials range to celebrate the partnership.

Horse & Country – Official Broadcast Partner

Horse & Country is the leading international sports network for the passionate and active equestrian community. Headquartered in London, it is available globally via connected TVs, mobile and web, and on leading digital and pay-TV platforms in the US, UK, Ireland, Germany, Austria, the Netherlands, Sweden, and Australia. Horse & Country’s programming line-up includes live coverage from leading sporting competitions in all equestrian disciplines, as well as training and learning shows, documentaries and entertainment.

During the Blenheim Palace International Horse Trials, members of Horse & Country’s streaming service, H&C+, will be able to watch all of the sport from all three phases. There will also be a range of free content including the trot up and daily round-up show After Hours (Thursday – Sunday evenings), presented by Alice Fox-Pitt and Chris Hughes.

Ford – Official E-Car Partner

Ford UK, will showcase the Ford Go Electric roadshow during the Blenheim International Horse Trials. This interactive exhibition has been designed to demystify and answer any questions about switching to electric cars and vans and help banish range anxiety. Visitors will learn how to plug in and charge, the benefits of living with an electrified vehicle and what vehicle is best suited to your personal and/or Mach-W and the plug-in hybrid Kuga as well as find out all there is to know about the science of electrification technology and reducing CO2 emissions and motor running costs.

Ian Renton, regional managing director of The Jockey Club, commented: “Our planning for the 2021 Blenheim International Horse Trials is very much a case of full steam ahead and we are delighted to be able to announce a number of our Official Partners today.

“From the likes of Bentley and Boodles, with whom we already have longstanding and successful partnerships, through to renowned and respected names such as Pol Roger and Ben and Jerry’s, our team has worked hard to form partnerships with brands which share our vision of taking the Blenheim International Horse Trials to a new level.”

About The Blenheim Place International Horse Trials

The Blenheim Palace International Horse Trials is one of the crown jewels of the eventing calendar and takes place over four days in September each year. The COVID-19 pandemic forced the cancellation of the 2020 event and this year’s competition will be subject to Government protocols and safety guidelines in place at the time.

The fixture includes FEI-accredited and internationally-recognised competitions; a CCI4*-L (four-star Long) and CCI4*-S for eight and nine year old horses (four-star Short). The 2019 CCI4*-L competition was won by one of Britain’s leading event riders, Piggy March, with her then-10 year old gelding, Brookfield Inocent. The 2019 CCI4*-S was won by Australian Chris Burton and his nine year old, Clever Louis.

For all background information on the 2021 Blenheim Palace International Horse Trials, please visit

The Blenheim Palace International Horse Trials Facebook page is available at

A full range of tickets, starting from just £13 when booked in advance, can be booked online at Weekly passes are also available, as well as a number of hospitality packages which begin at £100. All tickets must be booked in advance.

In line with the admission policy at all venues operated by The Jockey Club, those aged 17 years and under will be admitted free when accompanied by an adult. This is a significant boost for families attending the Blenheim Palace International Horse Trials as previously only under 12s were admitted for free.