Our Partners | Blenheim Palace International Horse Trials
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Our Partners

View the official sponsors and partners of The Blenheim Palace International Horse Trials 2021.

Bentley – Official Luxury Automotive Partner

In 1919, it was W.O. Bentley’s vision that kick-started this iconic marque. He set out to make ‘a fast car, a good car, the best in its class.’ From this flash of inspiration he created an extraordinary company that attracted visionaries, adventurers, entrepreneurs and heroes of motorsport from around the world. People with spirit, people with innovation, people with imagination. Bentley, which celebrated its 100th anniversary in 2019, has been involved at The Jockey Club since 2015.

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Ben & Jerry’s – Official Ice Cream Partner

Unilever ice cream has partnered with the event and will activate with the Ben & Jerry’s brand. This unconventional and quirky ice cream brand will bring a new dimension to the renamed Ben & Jerry’s Arena featuring fun activities across the four days of competition and no doubt a welcome source of dessert for those customers that will be staying on the Campsite! Other opportunities to indulge in their wonderful products will be available extensively across the show grounds.

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Boodles – Official Jewellery Partner

Boodles is the leading British fine jeweller whose reputation has been built on the quality of their innovative design, quality and exceptional customer relationships and service. Boodles have nine shops – its flagship stores are on London’s Bond Street and in Liverpool. There are three Boodles in the North West of the UK, one in Dublin, two further shops in London, a concession in Harrods Fine Jewellery Hall, and one in the Savoy Hotel. The company was founded as Boodle and Dunthorne in Liverpool in 1798 and has remained a family company. Boodles’ relationship with The Jockey Club is longstanding, with the company having sponsored at the Cheltenham Festival since 2014.

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Ford – Official E-Car Partner

Ford UK, will showcase the Ford Go Electric roadshow during the Blenheim International Horse Trials. This interactive exhibition has been designed to demystify and answer any questions about switching to electric cars and vans and help banish range anxiety. Visitors will learn how to plug in and charge, the benefits of living with an electrified vehicle and what vehicle is best suited to your personal and/or Mach-W and the plug-in hybrid Kuga as well as find out all there is to know about the science of electrification technology and reducing CO2 emissions and motor running costs.

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Horse & Country – Official Broadcast Partner

Horse & Country is the leading international sports network for the passionate and active equestrian community. Headquartered in London, it is available globally via connected TVs, mobile and web, and on leading digital and pay-TV platforms in the US, UK, Ireland, Germany, Austria, the Netherlands, Sweden, and Australia. Horse & Country’s programming line-up includes live coverage from leading sporting competitions in all equestrian disciplines, as well as training and learning shows, documentaries and entertainment.

During the Blenheim Palace International Horse Trials, members of Horse & Country’s streaming service, H&C+, will be able to watch all of the sport from all three phases. There will also be a range of free content including the trot up and daily round-up show After Hours (Thursday – Sunday evenings), presented by Alice Fox-Pitt and Chris Hughes.

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Indiba – Official Medical Partner

Established in 1983, INDIBA are global leaders in the field of Radio-Frequency (RF) devices for the Physiotherapy, Veterinary and Aesthetic markets. Through continued research and development INDIBA’s evidence based treatment solutions help patients revitalize their lives and recover faster on a daily basis. Used extensively throughout professional sport for many years, the addition of the veterinary range back in 2013 has ensured both two and four legged athletes receive elite care throughout the season.

INDIBA are proud to be sponsoring Blenheim International Horse Trials and are excited to be continuing their association with the Jockey Club in this new venture.

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NAF (Nutritionally Advanced Formulas)- Official Supplement and Care Partner

With over thirty years’ experience we continue to lead the way in developing effective products using proven ingredients found in nature, creating unique effective formulations. We pride ourselves on our unparalleled commitment to quality and clean sport.  We use the best natural ingredients, which are fully traceable and are combined to create unique formulas by our team of veterinarian scientists, nutritionists, and chemists. The result is an extensive range of effective products from joints, breathing, hooves, digestion, gut health and calming supplements to silky mane and tail detanglers, super shampoos and luxury leather care.

We are incredibly proud of the fact that we are the only Official Supplier of Supplements and Care Products to the British Equestrian Teams and are thrilled to partner the Jockey Club at one of Britain’s most stunning venues for top class eventing action and family entertainment.

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Pol Roger – Official Champagne Partner

Pol Roger has been producing exceptional champagne for over 170 years. To this day the house remains small, family-owned, fiercely independent and unrivalled in its reputation for quality. Indeed, it is this quality which brought about Sir Winston Churchill’s lifelong attachment to Pol Roger, who famously insisted “In defeat I need it, in victory I deserve it”. The Champagne Pol Roger Lodge is the ultimate environment in which to unwind and enjoy a glass of Pol Roger; an oasis from the adrenaline-filled Cross-Country course and fantastic shopping opportunities.

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The Water Search and Rescue Team

The Water Search and Rescue Team is a voluntary search & rescue team consisting of over 200 volunteers, working on a call out system 24/7, 365 days a year. WSART is an operational arm of LNC Activities & Training CIC, which is a not for profit, Community Interest, Social Enterprise company and the whole operation relies on donations received.

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Become a partner

View the official partnership brochure and be part of the International Horse Trials at Blenheim Palace